A logo, corporate identity and advertising campaign for a Dutch road worker company that also transports sand and gravel.

I have adjusted the typography of the logo so that the letters are reminiscent of mountains of sand and the round shapes of gravel. In the white space of the letter 'D' I have hidden the silhouette of a shovel. I made the stem of the shovel (which isn't visible) line up with the stem of the letter 'A'.